Rethink your Drink
The Nutrition Education and Obesity Prevention Branch (NEOPB) - Rethink Your Drink is a public health initiative led by the California Department of Public Health and administered by the Local Health Departments.
The Rethink Your Drink primary goals are to:
1) educate low-income Californians about healthy drink options,
2) help identify drinks with added sugar,
3) make the link between consumption of sugar-sweetened drinks and health risks.
In this way, the campaign hopes to shift consumption toward healthier, more affordable beverages, like water. At the same time, the Rethink Your Drink hopes to stimulate community-level partnerships and invite local environmental changes that will improve access, affordability and desirability of healthy beverages.